iSpartakos

Trademark & Logotype

The iSpartakos brand was born from a personal maturation in the path of my professional career. As anticipated in the iSpartakos section, the desired identity is aimed at all those who want to innovate in their field of work with perseverance and courage. Based upon iSpartakos, I conceived and created my own trademark & logotype design by making Information Architecture I developed showing every single and detailed artwork aspect in several tables.

See iSpartakos section to get more information about me

Style Guide

With iSpartakos the Brand Style Guide document improved to a higher level design to concentrate every single aspect of a brand. In fact, the document shows the methodological and technical reasoning carried out to arrive at the final result, passing through the color system adopted, the typographic scale, the payoff, the contrasting variations and general conditions of use.

Illustration

The production of the brand and logotype have been designed to be reproduced on different scales, for example from the icon of a browser shortcut link to the printed poster. The choice of the face was inspired by Spartacus, while the minimal shape was a choice inspired by the concept of the pixel art. In fact, the idea of iSpartakos is strictly related to the Digital World.