I'm actually working on this project. I'll upload content soon
Based upon iSpartakos, I conceived and created my own trademark & logotype design by making Information Architecture I developed showing every single and detailed artwork aspect in several tables.
See my profile section to get more information about me
With iSpartakos the Brand Style Guide document improved to a higher level design to concentrate every single aspect of a brand. In fact, the document shows the methodological and technical reasoning behind the final result, passing through the color system, the typographic scale, the payoff, the contrasting variations and general conditions of use.
The production of the trademark and logotype have been designed to be reproduced on different scales, for example from the icon of a browser shortcut link to the printed poster. The choice of the face was inspired by Spartacus, while the minimal shape was a choice inspired by the concept of the pixel art. In fact, the idea of iSpartakos is strictly related to the Digital World.
Image coordination is the process of creating a cohesive visual system of elements, like a logo, colors, and typography, to consistently represent a brand's identity across all communication materials. It ensures a brand is recognizable, credible, and memorable by creating a unified look and feel across all platforms, from websites and social media to business cards, packaging and even clothes!
Stationery item image coordination is key to building brand identity by ensuring all branded physical items, like business cards, letterheads and even patches consistently use brand elements like logos, colors, and fonts. This consistency creates a professional and cohesive image, making the brand more recognizable and building a strong, unified perception in the minds of customers.
